The narrative must reconcile
Market position, growth drivers, customer relationships, operations, and financial performance should tell one coherent story.
Claims require support
Buyers will test competitive advantages, projections, margins, concentration, and opportunities. Unsupported enthusiasm reduces credibility.
Gaps are useful signals
Difficulty explaining an issue often indicates work that should occur before launch, whether in reporting, strategy, contracts, or management alignment.
Questions for Owners
Questions worth considering
- Can management defend every major claim?
- Do operating data and financial results support the same story?
- Which weaknesses should be addressed directly rather than obscured?